Consent

    Can we take a single consent for marketing, analytics, and service communication to simplify the user experience?

    Short Answer

    No, DPDP requires granular, purpose-specific consent. Bundled consent for multiple purposes is not valid.

    Answer

    No, DPDP requires granular consent, meaning each purpose must be clearly separated. Users should know exactly what they are agreeing to.

    From a product perspective, this means designing consent flows with multiple options instead of bundled consent, which is a common compliance mistake.

    Law Reference

    Section 6 – Consent (Purpose-specific requirement)

    Business Impact

    Product teams must design consent UIs with separate toggles for each purpose, increasing transparency but also requiring more engineering effort.

    Real-World Example

    An app asking users to agree to 'Terms, Marketing, and Analytics' in a single checkbox must split this into three separate consent options.

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