Short Answer
Yes, but users must be informed and consent is required for tracking beyond essential functionality.
Yes, but only if users are clearly informed and consent is taken where required.
Tracking beyond essential functionality (like analytics or profiling) usually requires consent, especially for marketing-related use cases.
Analytics and personalization features must be tied to consent. Businesses risk violations if tracking scripts run without user awareness.
An e-commerce site using heatmaps and personalized recommendations must inform users via a cookie consent banner and obtain opt-in before activating tracking.
Was this answer helpful?
Our team is here to help you with any questions about DPDP compliance.