Short Answer
Yes, transactional messages (OTPs, order updates) can continue as they fall under legitimate use, but all marketing must stop immediately.
Yes, transactional messages can continue because they are necessary to deliver the service requested by the user. These fall under legitimate use.
However, all marketing communication must stop immediately, which requires proper separation of communication types in your systems.
Law Reference
Section 7 – Certain Legitimate Uses
Systems must clearly separate transactional and marketing communication channels. Failure to suppress marketing after withdrawal is a direct violation.
When a customer opts out of marketing on a food delivery app, they should still receive order confirmations and OTPs but no promotional offers.
Was this answer helpful?
Our team is here to help you with any questions about DPDP compliance.