Short Answer
No, vendors can only process data on your behalf for the defined purpose. Independent use by vendors is not permitted.
No, vendors can only process data on your behalf and strictly for the defined purpose. They cannot use the data for their own business purposes or reuse it beyond your instructions.
From a business standpoint, this means you must clearly define data usage boundaries and ensure vendors adhere to them through contracts and monitoring.
Clear data usage boundaries must be defined in vendor contracts. Without monitoring, vendors may misuse data, creating liability for your organization.
An SMS marketing vendor receives customer phone numbers to send campaign messages. They cannot use those numbers for their own marketing or sell them to other clients.
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