Short Answer
Ignoring complaints leads to Board escalation, penalties up to ₹250 crore, and significant loss of customer trust and brand reputation.
Ignoring complaints can lead to escalation to the Data Protection Board, potential penalties, and loss of customer trust.
Beyond compliance, poor grievance handling can directly impact brand reputation and customer retention, making it a key business priority.
Poor grievance handling directly impacts customer retention and brand credibility. It is both a compliance risk and a business continuity issue.
A fintech company ignores multiple customer complaints about unauthorized data sharing. The DPB investigates, resulting in a ₹10 crore penalty and widespread negative media coverage.
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