Short Answer
No, form submission does not automatically grant marketing permission. Separate, explicit consent is required for marketing use.
No, form submission does not automatically grant marketing permission. You must take explicit and purpose-specific consent for marketing communication.
In practice, this means having a separate opt-in checkbox for marketing that is not pre-selected. Without this, marketing usage becomes non-compliant.
Law Reference
Section 2(b) – Definition of Consent
"Consent means any freely given, specific, informed and unambiguous indication…"
Businesses must redesign forms to include separate opt-in checkboxes for marketing. Pre-checked boxes or bundled consent are non-compliant and can attract penalties.
A D2C brand collecting email via a checkout form cannot add the user to marketing lists without a separate, unchecked opt-in for promotional emails.
Was this answer helpful?
Our team is here to help you with any questions about DPDP compliance.