The Future of Customer Trust in the DPDP Era
A Strategic Conversation on Consent, Compliance & Privacy-First Engagement
FeaturingSoumya Chatterjee, Co-Founder & CEO, Easyrewardz
Rethinking Customer Experience in India's Privacy-First Era
As India enters a new era of digital privacy and consent governance, enterprises are being forced to rethink how customer data is collected, managed, and activated.
In this exclusive conversation, Soumya Chatterjee, Co-Founder & CEO, shares insights on why consent is no longer just a compliance requirement, it is becoming the foundation of customer trust, responsible personalization, and long-term business resilience.
With evolving regulations like the DPDP Act and increasing consumer awareness around data usage, organizations today face growing pressure to create transparent, permission-led customer experiences. Industry conversations around consent governance increasingly position trust as a competitive differentiator and not merely a legal obligation.
In Focus
What This Conversation Covers
- Why the DPDP Act changes the future of CRM and customer engagement
- The hidden risks inside fragmented consent systems
- Why customer trust is becoming a business differentiator
- The future of privacy-first personalization
- Building enterprise-wide consent governance infrastructure
- How brands can prepare for audit-ready customer data practices
Key Takeaways from the Conversation
Consent Is No Longer a Checkbox
Modern enterprises must evolve from fragmented permissions toward centralized and real-time governance systems
Customer Trust Will Shape Competitive Advantage
Consumers increasingly expect visibility and control over how their data is used
Privacy-First Engagement Is the Future
The next generation of customer experience will depend on ethical, transparent, and permission-led engagement models
Is Your Enterprise DPDP Ready?
Assess your customer consent architecture, identify governance gaps, and prepare for privacy-first engagement at scale